Social penetration theory application
Jobs Social Penetration Theory At a party, one observes various levels of interpersonal communication. At an open table, new acquaintances exchange names and share their musical preferences. A couple on their second date chats about their political views. Long-time friends discuss their feelings about a difficult family situation.
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Social Penetration Theory
Social Penetration Theory - holycowfroyo.com
Assumptions[ edit ] Social penetration theory is based on four basic assumptions. For instance, on a first date, people tend to present their outer images only, talking about hobbies. As the relational development progresses, wider and more controversial topics such as political views are included in the conversations. Second, interpersonal relationships develop in a generally systematic and predictable manner. This assumption indicates the predictability of relationship development.
How to Use a Social Penetration Theory in Public Relations
Altman is a social psychologist who is currently an emeritus faculty member at the University of Utah . Taylor, who died in  , met Altman when, as a doctoral student, he became a research assistant on a project that Altman was co-directing called Advanced Research on Groups Under Stress at the Naval Medical Research Institute in Maryland. This research was published in in The Journal of Social Psychology.
In any approach to public relations, the core goal is to convince people of something --to change their minds or confirm a belief. This belief can be about a political candidate, a consumer product, a government agency or a style of music. Public Penetration The purpose of public relations is to acquaint the public with a particular product. Penetration theory can be used by public relations professionals to bring a product before the public so that, ultimately, it becomes part of the cultural fabric of the people.
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